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Whitney Joy Smith

Meet The Owner

Whitney Joy Smith 

Whitney Smith is a visionary entrepreneur, city councillor, and industry leader dedicated to delivering excellence in the fields of private investigation, security services, and professional training. As the founder and CEO of The Smith Investigation Agency Inc, Smith Security Inc., and Training Centre Canada, she has established herself as a trailblazer in her respective industries.

Whitney’s journey began with The Smith Investigation Agency, which has earned the distinction of being the largest female-owned Private Investigation company in Canada. Under her guidance, the agency has set new standards for professionalism and exceptional results. With an unwavering commitment to excellence, Whitney leads a team of highly skilled, knowledgeable, and accomplished expert-level private investigators who consistently exceed industry benchmarks.

In addition to her successful private investigation endeavours, Whitney is also the driving force behind Smith Security Inc., a premier security guard service provider in Ontario. By offering customized security solutions to corporate, municipal, industrial, and residential clients, Whitney’s company ensures unparalleled protection and peace of mind.

Recognizing the importance of training and education in these industries, Whitney established Training Centre Canada, an online platform specializing in private investigator training, security guard training, and other courses related to the investigative and security fields. Through this platform, she endeavours to foster the growth of the next generation of professionals by providing top-notch training from the very beginning of their careers.

Whitney’s commitment to excellence and customer satisfaction is reflected in the A+ rating her companies maintain with the Better Business Bureau. Her outstanding leadership and dedication have been repeatedly recognized, with her agencies winning prestigious accolades such as the Consumers Choice Award for the Best Investigative Agency for seven consecutive years. Notably, she has also received the AI award for the Best Woman-owned Private Investigative Agency and has been honoured as one of the most Innovative Women in Executive Protection, among numerous other accomplishments.

In 2022, Whitney Smith further expanded her influence by successfully running for the position of Orillia City Councillor. As a fourth-generation entrepreneur in her hometown, she carries on her family’s legacy with a deep love and pride for the community. Whitney’s grandfather, Reg Smith, made a name for himself as the owner of Reg Smith Motors and played an active role in local politics. Likewise, her father, Michael Smith, was a renowned land developer instrumental in spearheading affordable housing initiatives in Orillia. Inspired by her family’s dedication to public service, Whitney is driven to make a positive impact on her community, particularly by empowering youth, women, and young entrepreneurs.

Outside of her professional endeavours, Whitney is a devoted member of her local church, drawing strength and guidance from her faith. Guided by the principles of integrity and ethical conduct, she upholds the values instilled in her by her upbringing and the teachings of great thinkers like C.S. Lewis, who famously said, “Integrity is doing the right thing, even when no one is watching.”

Whitney Smith’s multifaceted expertise, exceptional leadership, and unwavering commitment to excellence make her an influential figure in the private investigation, security, and training industries. Her passion for empowering others and driving positive change in her community continues to shape her remarkable journey of success and serves as an inspiration to aspiring professionals and entrepreneurs alike.


Industry Awards

Whitney Joy Smith has received numerous awards and accolades. Some of the most notable include:

  • Consumers Choice Award winner. Seven years in a row (from 2017 to 2023) for the best private investigative agency in Toronto 
  • Winner Magazine Leading Professionals 2022
  • CBRB Best Businesses In Canada 2022
  • 2022 Alberta Business Awards of Distinction in the Woman Entrepreneur Award of Distinction
  • CSPN’s Women in Leadership Award Nominee 2021
  • Best in Ottawa, Top 5 Private Investigator Firms In Ottawa in 2021
  • The Marquis Who’s Who Publication Board for The Who’s Who
  • Top 100 Registry for 2021 Woman of the year
  • AI’s influential businesswoman award in 2017 for the Best Woman-Owned Private Investigative agency
  • The Global Excellence award for the most trusted Private Investigative service provider in 2017
  • Business to Business Investigator of the year
  • Leading Advisor Awards for the Leading Corporate Private Investigations Agency of the year 2017 and 2020 
  • Mississauga board of trade for business excellence

The Smith Investigation Agency - Best Private Investigators in OttawaInfluential Businesswoman Awards 2017Excellence Award 2017Business Awards of Excellence 2019




Articles and Mentions 

Reader's DigestCosmopolitanBustle


To speak directly with Whitney Joy Smith, contact her at:

  • Address: Head Office, 3 Royce Avenue, Unit 6, Orillia, ON.
  • Phone: (888) 950-4113
  • Email:
  • LinkedIn: Whitney Smith


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