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Whitney Joy Smith

Meet The Owner

Whitney Joy Smith 

Whitney was born in Orillia, Ontario, Canada and now operates her agency from her hometown, where she is a third-generation entrepreneur. Whitney spent time in the states and attended Northwest Florida State College for business. After returning to Ontario, she attended George Brown College and studied Emergency Management. Her early career started with repossessions while obtaining her Private Investigator license. She has been in the investigative industry for nearly two decades and provides expert investigative services to clients across Canada and abroad.


Career Highlights

Whitney got her start in the industry working as a private investigator and a consultant for many different agencies. During this time, she discovered a passion for helping clients resolve problems that directly impacted their everyday lives. While working with a variety of different agencies in Ontario, Whitney noticed a lack of integrity and quality, along with the rules and regulations of the industry being dismissed. Wanting to raise the bar and get concrete results for her clients, Whitney founded The Smith Investigation Agency in 2014. Since then, she has expanded her business from one location in Ontario to 18, and operates in British Columbia, Alberta, Saskatchewan, Manitoba and Nova Scotia, with plans to continue expansion throughout Canada and Internationally. She has made definite and positive changes, and her goal is to continue to set new standards for private investigators throughout Canada and Internationally.

Whitney aims to help make quality private investigation services available for anyone and everyone. She and her team are trained to use the latest and greatest technologies. Before the private investigation industry, Whitney worked with a repossession firm in the United States and had also provided armed security for Brinks Inc. In her spare time, Whitney loves to travel, has been all over the world and loves spending time with her family. She also enjoys being involved in the community and currently volunteers with local churches and ministries.


Industry Awards

Whitney Joy Smith has received numerous awards and accolades. Some of the most notable include:

  • Consumers Choice Award winner. Five years in a row (from 2017 to 2022) for the best private investigative agency in Toronto 
  • Winner Magazine Leading Professionals 2022
  • CBRB Best Businesses In Canada 2022
  • 2022 Alberta Business Awards of Distinction in the Woman Entrepreneur Award of Distinction
  • CSPN’s Women in Leadership Award Nominee 2021
  • Best in Ottawa, Top 5 Private Investigator Firms In Ottawa in 2021
  • The Marquis Who’s Who Publication Board for The Who’s Who
  • Top 100 Registry for 2021 Woman of the year
  • AI’s influential businesswoman award in 2017 for the Best Woman-Owned Private Investigative agency
  • The Global Excellence award for the most trusted Private Investigative service provider in 2017
  • Business to Business Investigator of the year
  • Leading Advisor Awards for the Leading Corporate Private Investigations Agency of the year 2017 and 2020 
  • Mississauga board of trade for business excellence

The Smith Investigation Agency - Best Private Investigators in OttawaInfluential Businesswoman Awards 2017Excellence Award 2017Business Awards of Excellence 2019




Articles and Mentions 

Reader's DigestCosmopolitanBustle


To speak directly with Whitney Joy Smith, contact her at:

  • Address: Head Office, 3 Royce Avenue, Unit 6, Orillia, ON.
  • Phone: (888) 950-4113
  • Email:
  • LinkedIn: Whitney Smith


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