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Whitney Joy Smith

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Whitney Joy Smith – Visionary Entrepreneur, City Councillor, and Industry Leader

Meet Whitney Smith, a remarkable entrepreneur, city councillor, and visionary leader dedicated to excellence across various domains, including private investigation, security services, and professional training. Whitney’s inspiring journey spans the founding and leadership of three prominent entities: The Smith Investigation Agency Inc., Smith Security Inc., and Training Centre Canada, cementing her legacy as a trailblazer in these fields.

Pioneering Private Investigations

Whitney’s journey in the world of investigations began with the inception of The Smith Investigation Agency. Notably, it holds the distinction of being the largest female-owned private investigation company in Canada. Under her adept guidance, the agency has been at the forefront of redefining professionalism and results delivery in the industry. Whitney leads an expert team of private investigators who consistently surpass industry standards. Their unwavering commitment to excellence has made The Smith Investigation Agency a trusted partner for clients seeking accurate and thorough investigative services.

Excellence in Security Services

In addition to her success in private investigations, Whitney is the driving force behind Smith Security Inc. This company stands as a premier provider of security guard services in Ontario. Smith Security Inc. distinguishes itself by offering tailored security solutions to a diverse clientele, ranging from corporations and municipalities to industrial facilities and residential properties. With Whitney’s leadership, the company ensures unparalleled protection and peace of mind for its clients.

Education and Professional Development Advocate

Recognizing the pivotal role of education and training in the investigative and security sectors, Whitney established Training Centre Canada, an online platform specializing in private investigator and security guard training. Through this platform, she endeavours to nurture the next generation of professionals by providing comprehensive and industry-relevant training from the very outset of their careers. Whitney’s commitment to fostering educational excellence underscores her dedication to the growth and development of these industries.

Awards and Recognitions

Whitney’s commitment to excellence and unwavering focus on customer satisfaction is evident in the A+ rating that her companies maintain with the Better Business Bureau. Her agencies have consistently earned accolades, including the prestigious Consumers Choice Award for Best Investigative Agency, an honour they have received for seven consecutive years. Additionally, Whitney has personally been recognized with the AI award for the Best Woman-owned Private Investigative Agency. Her achievements extend to her recognition as one of the most Innovative Women in Executive Protection, among numerous other accomplishments.

Public Service and Community Empowerment

In 2022, Whitney Smith further expanded her sphere of influence by successfully running for the position of Orillia City Councillor. As a fourth-generation entrepreneur in her hometown, she proudly carries forward her family’s legacy and holds a deep love for her community. Her grandfather, Reg Smith, was known for his ownership of Reg Smith Motors and active involvement in local politics, while her father, Michael Smith, was a renowned land developer who spearheaded initiatives in affordable housing in Orillia. Inspired by her family’s dedication to public service, Whitney is driven to make a positive impact on her community, with a particular focus on empowering youth, women, and young entrepreneurs.

Faith and Values

Beyond her professional endeavours, Whitney is a devoted member of her local church. Her faith and values play a significant role in guiding her life and career. She upholds the principles of integrity and ethical conduct in all her actions and decisions. As C.S. Lewis famously said, “Integrity is doing the right thing, even when no one is watching.” Whitney embodies these values and strives to maintain the highest ethical standards in her professional and personal life.

Inspiration and Leadership

Whitney Smith’s multifaceted expertise, exceptional leadership, and unwavering commitment to excellence make her an influential figure in the private investigation, security, and training industries. Her passion for empowering others and driving positive change in her community continues to shape her remarkable journey of success and serves as an inspiration to aspiring professionals and entrepreneurs alike.

Industry Awards

Whitney Joy Smith has received numerous awards and accolades. Some of the most notable include:

  • Consumers Choice Award winner. Seven years in a row (from 2017 to 2023) for the best private investigative agency in Toronto 
  • Winner PI Magazine Leading Professionals 2022
  • CBRB Best Businesses In Canada 2023
  • 2022 Alberta Business Awards of Distinction in the Woman Entrepreneur Award of Distinction
  • CSPN’s Women in Leadership Award Nominee 2021
  • Best in Ottawa, Top 5 Private Investigator Firms In Ottawa in 2021
  • The Marquis Who’s Who Publication Board for The Who’s Who
  • Top 100 Registry for 2022 Woman of the Year
  • AI’s influential businesswoman award in 2017 for the Best Woman-Owned Private Investigative agency
  • The Global Excellence Award for the Most Trusted Private Investigative Service Provider in 2017
  • Business to Business Investigator of the Year
  • Leading Advisor Awards for the Leading Corporate Private Investigations Agency of the year 2017 and 2022
  • Mississauga board of trade for business excellence


Articles and Mentions 
To speak directly with Whitney Joy Smith, contact her at:
  • Address: Head Office, 3 Royce Avenue, Orillia, ON.
  • Phone: (888) 950-4113
  • Email:
  • LinkedIn: Whitney Smith

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